Central and Eastern Europe in the Changing Business Environment

Anotace

16th International Joint Conference: Central and Eastern Europe in the Changing Business Environment to be held at University of Economics, Prague, Czech Republic, and University of Economics in Bratislava, Slovakia, on the 27th May 2016. The conference is jointly organized by the Faculty of International Relations and the Faculty of Business Administration of the University of Economics in Prague and by the Faculty of Commerce of the University of Economics in Bratislava. The main focus of the conference is the region of Central and Eastern Europe and its position in the global economy, since this region plays an increasingly important role within the economic development of the whole European continent. Five sessions will be organized within the conference: International Marketing, Consumer Behavior, International Trade, International Finance and International Business and Management. Topics include, but are not limited to: •Changes in international marketing, management and business strategies •Consumer behavior •International finance •Global trade •International Markets •Corporate Social Responsibility in international business •Sustainable economic development from global perspective Conference web page http://ceeconference.vse.cz/ DOI 10.18267/pr.2016.cer.2145.9