University’s Open Innovation Strategy Towards Creating a Self-Sustainable Competitive Advantage

Anotace

Universities are the main source for developing future creative entrepreneurs and they engage with other sectors in research and knowledge transfers. Commercialization of the university’s innovation is essential for creating added-value for the university, the surrounding region and for the whole society. A new paradigm that is called ""Open Innovation"" (OI) can play a vital role in increasing the competitive advantage of the university by using internal and external ideas, while finding internal and external paths to the market.