Anotace
Technology adoption by farmers is an important factor in agricultural development in both developing and developed countries that has not been achieved over the past years. Therefore, adoption studies are important to identify beliefs and motives that affect decision making on technology adoption in agriculture. Motivation is the stimuli/drive that influences farmers´ behavior in technology adoption. Self Determination Theory is used to identify different types of motivation. Theory of Planned Behavior provides a structure to identify farmers´ behavioral intention with respect to attitudes, subjective norms and perceived behavioral control...
Žánr a kategorie knihy Factors Influencing Farmers´ Decision Making in terms of Technology Adoption in Agriculture of Sri Lanka and the Czech Republic